diff --git a/README.md b/README.md
index b4e47a73..37ceb475 100644
--- a/README.md
+++ b/README.md
@@ -1,25 +1,59 @@
 # Mainflux
 
-[![Join the chat at https://gitter.im/Mainflux/mainflux](https://badges.gitter.im/Join%20Chat.svg)](https://gitter.im/Mainflux/mainflux?utm_source=badge&utm_medium=badge&utm_campaign=pr-badge&utm_content=badge)
-Mainflux is an open source MIT licensed IoT cloud written in NodeJS
+[![License](http://img.shields.io/:license-mit-blue.svg)](http://doge.mit-license.org) [![Join the chat at https://gitter.im/Mainflux/mainflux](https://badges.gitter.im/Join%20Chat.svg)](https://gitter.im/Mainflux/mainflux?utm_source=badge&utm_medium=badge&utm_campaign=pr-badge&utm_content=badge)
 
-## Run
+### About
+Mainflux is lean open source MIT licensed industrial IoT cloud written in NodeJS.
 
-### Install Node Modules
+It allows device, user and application connections over various network protocols, like HTTP, MQTT, WebSocket and CoAP, making a seamless bridge between them. As a consequence, Mainflux represents highly secure and highly optimised M2M platform based on the cutting-edge standards and approaches in the industry.
+
+
+### Architecture
+
+![AltTxt](http://we-io.net/img/MainfluxDiagram.png "Mainflux Architecture")
+
+### Features
+An extensive (and incomplete) list of featureas includes:
+- Set of clean APIs, Swagger documented: HTTP RESTful, MQTT, WebSocket and CoAP
+- Set of client libraries for many HW platforms in several programming languages: C/C++, JavaScript and Python
+- Device management and provisioning and OTA FW updates
+- UNIX-like permissions for device sharing
+- Highly secured connections via TLS and DTLS
+- User authentication via [JSON Web Tokens](http://jwt.io/)
+- Responsive and scalable ModgoDB database
+- Modern architecture based on micro-services
+- [LwM2M](http://goo.gl/rHjLZQ) standard compliance via [Coreflux](https://github.com/Mainflux/coreflux)
+- Partial [oneM2M](http://www.onem2m.org/) compliance
+- Easy deployment and high system scalability via Docker images
+- Clear project roadmap, extensive development ecosystem and highly skilled developer community
+- Professional support via [Mainflux](http://mainflux.com) company
+- And many more
+
+
+### Install
+
+Clone the repo:
 ```bash
-    npm install
+git clone https://github.com/Mainflux/mainflux.git
+cd mainflux
+```
+Install Node modules:
+```bash
+npm install
 ```
 
-### Run Gulp Task
+Run Gulp Task:
 ```bash
-    gulp
+gulp
 ```
 
-## Docker compose
-###  Run docker-compose up and Compose will start and run  entire app.
+### Docker
+Apart from main `nodejs` docker image, `Mainflux` also uses `mongo` Docker image (database instance is run in a separte generic Docker image).
+
+This is why Mainflux uses [Docekr Compose](https://docs.docker.com/compose/install/), to run both `nodejs` and `mongo` images at the same time and make a connection between them:
 ```bash
     docker-compose up
 ```
 
-## License
+### License
 MIT