diff --git a/rust/macros/helpers.rs b/rust/macros/helpers.rs
index cdc7dc6135d2..cf7ad950dc1e 100644
--- a/rust/macros/helpers.rs
+++ b/rust/macros/helpers.rs
@@ -18,10 +18,16 @@ pub(crate) fn try_literal(it: &mut token_stream::IntoIter) -> Option<String> {
     }
 }
 
-pub(crate) fn try_byte_string(it: &mut token_stream::IntoIter) -> Option<String> {
-    try_literal(it).and_then(|byte_string| {
-        if byte_string.starts_with("b\"") && byte_string.ends_with('\"') {
-            Some(byte_string[2..byte_string.len() - 1].to_string())
+pub(crate) fn try_string(it: &mut token_stream::IntoIter) -> Option<String> {
+    try_literal(it).and_then(|string| {
+        if string.starts_with('\"') && string.ends_with('\"') {
+            let content = &string[1..string.len() - 1];
+            if content.contains('\\') {
+                panic!("Escape sequences in string literals not yet handled");
+            }
+            Some(content.to_string())
+        } else if string.starts_with("r\"") {
+            panic!("Raw string literals are not yet handled");
         } else {
             None
         }
@@ -40,8 +46,14 @@ pub(crate) fn expect_punct(it: &mut token_stream::IntoIter) -> char {
     }
 }
 
-pub(crate) fn expect_byte_string(it: &mut token_stream::IntoIter) -> String {
-    try_byte_string(it).expect("Expected byte string")
+pub(crate) fn expect_string(it: &mut token_stream::IntoIter) -> String {
+    try_string(it).expect("Expected string")
+}
+
+pub(crate) fn expect_string_ascii(it: &mut token_stream::IntoIter) -> String {
+    let string = try_string(it).expect("Expected string");
+    assert!(string.is_ascii(), "Expected ASCII string");
+    string
 }
 
 pub(crate) fn expect_end(it: &mut token_stream::IntoIter) {
diff --git a/rust/macros/lib.rs b/rust/macros/lib.rs
index e40caaf0a656..c1d385e345b9 100644
--- a/rust/macros/lib.rs
+++ b/rust/macros/lib.rs
@@ -25,20 +25,20 @@ use proc_macro::TokenStream;
 ///
 /// module!{
 ///     type: MyModule,
-///     name: b"my_kernel_module",
-///     author: b"Rust for Linux Contributors",
-///     description: b"My very own kernel module!",
-///     license: b"GPL",
+///     name: "my_kernel_module",
+///     author: "Rust for Linux Contributors",
+///     description: "My very own kernel module!",
+///     license: "GPL",
 ///     params: {
 ///        my_i32: i32 {
 ///            default: 42,
 ///            permissions: 0o000,
-///            description: b"Example of i32",
+///            description: "Example of i32",
 ///        },
 ///        writeable_i32: i32 {
 ///            default: 42,
 ///            permissions: 0o644,
-///            description: b"Example of i32",
+///            description: "Example of i32",
 ///        },
 ///    },
 /// }
diff --git a/rust/macros/module.rs b/rust/macros/module.rs
index 186a5b8be23c..a7e363c2b044 100644
--- a/rust/macros/module.rs
+++ b/rust/macros/module.rs
@@ -108,11 +108,11 @@ impl ModuleInfo {
 
             match key.as_str() {
                 "type" => info.type_ = expect_ident(it),
-                "name" => info.name = expect_byte_string(it),
-                "author" => info.author = Some(expect_byte_string(it)),
-                "description" => info.description = Some(expect_byte_string(it)),
-                "license" => info.license = expect_byte_string(it),
-                "alias" => info.alias = Some(expect_byte_string(it)),
+                "name" => info.name = expect_string_ascii(it),
+                "author" => info.author = Some(expect_string(it)),
+                "description" => info.description = Some(expect_string(it)),
+                "license" => info.license = expect_string_ascii(it),
+                "alias" => info.alias = Some(expect_string_ascii(it)),
                 _ => panic!(
                     "Unknown key \"{}\". Valid keys are: {:?}.",
                     key, EXPECTED_KEYS
diff --git a/samples/rust/rust_minimal.rs b/samples/rust/rust_minimal.rs
index 54ad17685742..dc05f4bbe27e 100644
--- a/samples/rust/rust_minimal.rs
+++ b/samples/rust/rust_minimal.rs
@@ -6,10 +6,10 @@ use kernel::prelude::*;
 
 module! {
     type: RustMinimal,
-    name: b"rust_minimal",
-    author: b"Rust for Linux Contributors",
-    description: b"Rust minimal sample",
-    license: b"GPL",
+    name: "rust_minimal",
+    author: "Rust for Linux Contributors",
+    description: "Rust minimal sample",
+    license: "GPL",
 }
 
 struct RustMinimal {
diff --git a/samples/rust/rust_print.rs b/samples/rust/rust_print.rs
index 09f737790f3f..8b39d9cef6d1 100644
--- a/samples/rust/rust_print.rs
+++ b/samples/rust/rust_print.rs
@@ -7,10 +7,10 @@ use kernel::prelude::*;
 
 module! {
     type: RustPrint,
-    name: b"rust_print",
-    author: b"Rust for Linux Contributors",
-    description: b"Rust printing macros sample",
-    license: b"GPL",
+    name: "rust_print",
+    author: "Rust for Linux Contributors",
+    description: "Rust printing macros sample",
+    license: "GPL",
 }
 
 struct RustPrint;