diff --git a/drivers/usb/typec/tipd/core.c b/drivers/usb/typec/tipd/core.c
index 7ffcda94d323..16b4560216ba 100644
--- a/drivers/usb/typec/tipd/core.c
+++ b/drivers/usb/typec/tipd/core.c
@@ -256,6 +256,10 @@ static int tps6598x_connect(struct tps6598x *tps, u32 status)
 	typec_set_pwr_opmode(tps->port, mode);
 	typec_set_pwr_role(tps->port, TPS_STATUS_TO_TYPEC_PORTROLE(status));
 	typec_set_vconn_role(tps->port, TPS_STATUS_TO_TYPEC_VCONN(status));
+	if (TPS_STATUS_TO_UPSIDE_DOWN(status))
+		typec_set_orientation(tps->port, TYPEC_ORIENTATION_REVERSE);
+	else
+		typec_set_orientation(tps->port, TYPEC_ORIENTATION_NORMAL);
 	tps6598x_set_data_role(tps, TPS_STATUS_TO_TYPEC_DATAROLE(status), true);
 
 	tps->partner = typec_register_partner(tps->port, &desc);
@@ -278,6 +282,7 @@ static void tps6598x_disconnect(struct tps6598x *tps, u32 status)
 	typec_set_pwr_opmode(tps->port, TYPEC_PWR_MODE_USB);
 	typec_set_pwr_role(tps->port, TPS_STATUS_TO_TYPEC_PORTROLE(status));
 	typec_set_vconn_role(tps->port, TPS_STATUS_TO_TYPEC_VCONN(status));
+	typec_set_orientation(tps->port, TYPEC_ORIENTATION_NONE);
 	tps6598x_set_data_role(tps, TPS_STATUS_TO_TYPEC_DATAROLE(status), false);
 
 	power_supply_changed(tps->psy);
diff --git a/drivers/usb/typec/tipd/tps6598x.h b/drivers/usb/typec/tipd/tps6598x.h
index 3dae84c524fb..527857549d69 100644
--- a/drivers/usb/typec/tipd/tps6598x.h
+++ b/drivers/usb/typec/tipd/tps6598x.h
@@ -17,6 +17,7 @@
 /* TPS_REG_STATUS bits */
 #define TPS_STATUS_PLUG_PRESENT		BIT(0)
 #define TPS_STATUS_PLUG_UPSIDE_DOWN	BIT(4)
+#define TPS_STATUS_TO_UPSIDE_DOWN(s)	(!!((s) & TPS_STATUS_PLUG_UPSIDE_DOWN))
 #define TPS_STATUS_PORTROLE		BIT(5)
 #define TPS_STATUS_TO_TYPEC_PORTROLE(s) (!!((s) & TPS_STATUS_PORTROLE))
 #define TPS_STATUS_DATAROLE		BIT(6)